As I work in a cinema, I took it upon myself to explore which films were popular among different types of people & the numbers certain films were bringing in, in comparison to others. I also question customers on reasons why they attend the cinema rather than access films at home etc. From my research I found: That these movies were very popular among audiences in the cinema between April and September, this 2015 year. Films like Fast Furious would bring in over 250 customers an afternoon. We would become over subscribed on these films and even have to start films in a new screen because of the high demand from customers coming to watch at certain times.
Children's films never fail to bring in families. The memorable characters and interesting graphics, no matter the story line, children are eager to come and watch the next children film as soon as possible,. This was a high selling point for us, as children will be eager to come to the cinema and buy whatever is on offer to keep their child happy. Every 5 customers that came to watch Inside Out & Minions between July & September, I asked what makes them want to come to the cinema rather than waiting for a DVD release or downloading the film? Inevitably cheaper than coming to the cinema?
The main responses I received was to keep their child/children happy, because they're child/children were excited as soon as they saw the trailers/advertisement and finally because they prefer the experience of the cinema and see it as treat.
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Minions came into cinemas from July and is currently in cinemas now. A spin-off
of the Despicable Me franchise. Marketing techniques include partnership with
Mcdonalds. I would attempt a film like minions however I am unable to access
any software & lack skills to create an animation film. Having a child audience
target would be easier to meet their standards. My cinema is in Croydon, families
are of current increase and make up most of the towns population, another factor of high sales
Working on the release of Minions was exciting interesting and draining. Endless queues!
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Much of the interest of this film was Paul Walkers death, F7
were 2 months into filming when the tragedy happened. Audiences
were eager to see the CGI, body doubles and script rewrites of this film.
The plot also played a part as fans were eager to see how the film developed
from the previous films and whether it would top them. The film was also released
during bank holiday weekend, providing sale increase. The types of audiences that
came were of a different variety. From ethnic groups, age and gender groups. We
had seen it all, perhaps due to the types of genre in the film with action, crime and
even romance inflicted. It was impossible to spot an anomaly in which audience
groups enjoyed the film. Although these films deemed ever so successful, with a
high budget, popular film stars and software I would not be able to create even a
replica, however I could do a mixture of genre to fit all types of audience.
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| As a person of Afro-Caribbean background, I myself was excited for a black film to be released in the UK. Croydon contains a high percentage of young people,especially those of ethnic background.After hearing of the success it gained in the US I knew that this was something that would definitely bring customers in. Young and of ethnic background. The film released on 28th August 2015 at my workplace, and as soon as it released queues of young adults 15 and above were waiting to see this film. When serving customers, especially young teenagers who stated they don't normally come to the cinema. I asked why have they come to watch the film? Most of them replied "It's not everyday a black film is nationally successful,I want to know why" Some just replied that the trailer looked really good and others were simply interested by the biography of NWA . I am inspired by this film because it shows real life scenarios, the characters look very alike to the real life characters and the film is interesting, without all the special effects and being a young black female, with my low budget I believe I could recreate a film of such nature. |
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