Deadpool Film Poster Analysis

When analysing this poster I pick out the first things that stick out to me and that is the colours. The colours are black and red and these colours connote a sense of danger, strength, power and determination. Red is an emotionally intense colour and also represents a sense of willpower and rage. Black represents a sense of mystery to me.

There is some element of symbolism in this poster which is the costume and the tag line 'Bad Ass, Smart Ass and Great Ass' this concept sums up the tone of the film and provide a hint of the film's narrative, this can also become memorable to people. Humour is gained through this tagline and this is done to gain attention. There is little information on the poster because audiences would require some audience foreknowledge to understand. Other than that we have some visual messages highlighting the main character as well as the verbal messages. I think the intention for the audience is to capture their interests and invite them to discover a new character to make sense of a character they are already aware of.

Even though the star of the movie is popular, successful actor Ryan Reynolds doesn't appear on the film poster, and this is not the USP of the poster, which is normally vital on films that aren't of franchise in order to increase sales. The persuasive technique they have used is including the Marvel logo in the foreground. The Marvel franchise has a significantly wide audience and therefore they do not require any USP that would lead audiences to attend. The image of Deadpool and Marvel acts as a hook for the audience as they are iconic and well-known.

In terms of production context this poster actually doesn't include as much as expected considering it being a franchise. Instead it includes social media links, which can gain more of a large reception.

The poster may be considered inappropriate for the position the character has his hands in reference to the tagline, this could possibly be to gain attention from an older audience. Communicates effectively because it doesn't reveal anything about the plot leaving audiences open to interpretation. However, can create alternative representations to others.