| Firstly the trailer instantly adhere's to conventions due to it's feature of popular film production 20th century Fox. From this I know that the film includes famous actors, used a lot of money and will be popular.- Next a voice over is heard, which then creates a sense of a enigma to audiences asthey are intrigues as to who's talking. Not only does this reflecttypical media conventions but it is effective in developing a sense of mystery. Music is paired with the dialogue to develop the mood of the trailer which is informative and happy. The song then changes to a more romantic and passionate song which introduces themes of love in the trailer. - Another convention used is the use of synergy as the credits are the same fontas the best selling book that this trailer is about. the use of credits in a trailer are essential to develop information however in this trailer using the synergy reminds audiences about the best selling novel and excites them. This reminds audiences of story lineand because the book was already popular, the fan base was already wide. The typography is quite feminineand looks like handwriting so demographically the target audience is for young females, in school. - Lighting in the trailer starts of strong and and dark when the protaganist is by herself to signify fear but upon the arrival of other characters it brightens up especially until the protagonist introduces love interest is when the lighting starts to turn into a soft glow reflecting the mood of the plot, love is emphasized between these two characters. - Camera shots that are used in this trailer range from closeups and wide shots to outline the emotions andfeelings of characters and to establish setting. They travel to Amsterdam and have a shot of the bikes around the lake which is a significant image and will familiarize audiences who are aware of popular elements in Amsterdam. The various close ups are mostly of the protagonist and her love interest to show that their love and chemistry is the subjectof the film/suggesting the amount of love between characters. |
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